SEO

Is Google AMP Necessary for Google Discover and SEO?

Tuhinaa Dey

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Everyone wants to get on Google Discover these days. And you should aim for that, too, if you want to make serious money from blogging.

SEO and Google search traffic are incredibly complicated these days. With Google Discover, if you get lucky, you can easily bypass all these complexities and get tons of traffic on your website.

It is entirely possible to optimize your website and content for Google Discover. There are some Google Discover ranking factors you may think of implementing on your website.

Is Google AMP necessary for Google Discover?

Google AMP is not important to get traffic from Google Discover.

Make your website crazy fast and mobile-friendly; that would be a good starting point!

But, if your website is new, you may reap some benefits of Google AMP. It will improve the page loading time and page experience and possibly give you a better boost if yours is a news-type website.

I have stopped using AMP on all my websites because I cannot use push notification plugins, such as OneSignal. And I can’t do anything on Discover without push notifications (which brings direct traffic, as discussed before).

See also  Mobile Friendliness: The Most Important Factor for Google Discover?

Some Push notification plugins, such as Larapush and Pushrocket, work seamlessly with Google Discover.

Many newspapers have ditched AMP since Google announced that AMP is no longer important for SEO and Google Top Stories. But smaller websites still need AMP to succeed, especially on Google Top Stories.

If you are a news website or a regional language website that caters to rural areas with slow internet, then you should use Google AMP.

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How do I implement Google AMP on my website?

In 2024, Google AMP is unnecessary, but I recommend using Google’s official AMP plugin for WordPress if you absolutely love AMP.

There are other AMP plugins, too, but I encountered many problems when using AMP on my websites.

The WordPress theme that you are using is also important. Not all themes are AMP compatible.

Verdict

In 2024 and beyond, Google AMP will not be important for Google Discover.

But, if your website is new, you may reap some benefits of Google AMP. It will improve the page loading time and page experience and possibly give you a better boost if yours is a news-type website.

See also  Google Discover: A New Hope

Do you think Google AMP is important for Discover? Let me know on X (Twitter)


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